1976 BMW - 2-Page Vintage Motorcycle Ad

Description

1976 BMW - 2-Page Vintage Motorcycle Ad
Original, Vintage Magazine Advertisement
Page Size: Approx. 8" x 11" (21 cm x 28 cm) each page
Condition: Good
Why when most companies are selling
you multi-cylinder complexities, does BMW
still rely on a flat-twin, push-rod engine?
Theanswerissimple.” "
Simple, to be sure The engineers who have been
polishing and perfecting the BMW concept are com-
mitted to making the motorcycle as simple as possible
Their philosophy is the less there is to have trouble
with, the less you're likely to have trouble.
The BMW design has worked well for over 50
years. That's why we continue to use it. Not because we
can't change. But because we can't see any intelligent
engineering reason to change.
In fact, we use our opposed-twin design for three
reasons. First, it runs cool, out in the breeze. Second,
5.-' because both pistons move simultaneously, m-out-in-
out, the flat twin is
inherently smooth.
And third, it is an
incredibly powerful de-
sign. The big pistons,
pushing from opposite
sides of the crank, give the BMW engine great torque
the crank is being pushed by great, big, heavyweight
thrusts instead of lots of little ones. So you get immedi-
ate response, even at low revs. BMW feels this kind of
power makes the safest, most practical road bike. And
no multi-cylinder arrangement can do it better.
Why not overhead camshafts? When you can
comfortably get 55 ft. lbs. of torque and gobs of horse-
power with push-
rods, what on earth do
you need overhead
cams for? Besides,
overhead cams would
just make the ma-
chine heavier.
Talk about simplicity. The BMW has a large, dry,
single-plate clutch. It won't slip. It won't stick like a
multi-plate wet clutch can. And, face facts, one massive
automotive-type plate is bound to be more reliable and
more robust than a mess of tiny ones. Again, simplicity
works.
Next time you see a BMW, go talk with the guy
who owns it. Ask him how simple it is to maintain. How-7
easy it is to own. How much fun it is to know he can just
get on and go. anytime, anywhere. ' "
And then ask yourself what all that engineering
complexity really does for you.
The BMW. It's designed to take you thousands
of comfortable, trouble-free miles. With a speed and
smoothness you won’t believe until you try it.
See the entire line at your local BMW dealer.
You'll find him in the Yellow Pages.
U.S. Importer. Butler & Smith Inc.,
Norwood NJ 07648/Compton CA
90224. Canada: BMW Motor- 7
cycle Distributors, Ontario.
Write for free brochure.
13653-AL-7605-04 RL- E76GA09 e76ea09